The Business of Being Seen
The term slay queen gets thrown around a lot, especially in South Africa. It usually refers to women who cultivate glamorous online personas centred on luxury, beauty, and status. The label is almost always used as an insult. The image that comes to mind is someone who is materialistic, obsessed with appearances, and willing to do almost anything for attention and money. But the more I think about it, the more I wonder if that description misses what is actually going on. When I lived in Johannesburg, I often went out in Sandton, where I would regularly see women who fit this image. They always looked impeccably put together, dressed in designer brands, taking photos throughout the night, and moving confidently through spaces associated with wealth and status. At first, it was easy to dismiss it as vanity. But after a while, I started wondering whether I was looking at something more than people simply showing off. Slay queens seem to exist in a different kind of economy, one where at...